Think Your Business Idea Will Succeed? Think Again.

Hey there,

Let me tell you a quick story.

A friend of mine moved to a new city, eager to start his own business.

One morning, while sipping coffee at a small café, he had the idea.

The one he believed would make him successful.

He could already picture people buying his product, raving about it, and telling their friends.

It felt like a guaranteed hit.

So, he jumped right in.

He spent months working on it—late nights, early mornings—pouring all his savings into branding, marketing, and production.

Then, launch day arrived. He pressed the button.

And… nothing happened.

No customers. No messages. Just silence.

He refreshed his website, checked his emails, wondering if something was broken.

Nope. The problem wasn’t his website.

The problem was he never asked people if they actually wanted what he was selling.

It was a tough lesson, but one that many entrepreneurs learn the hard way.

They get so excited about their idea that they forget to check if anyone else actually needs it.

You don’t have to make the same mistake.

Here’s how you can test your idea before spending a lot of money.

✅ 1. Talk to Real People First

Don’t assume—ask. Talk to potential customers and see if they actually have the problem you’re trying to solve.

🛠 2. Start Small with an MVP

Instead of building the full product, create a simple version first. A landing page, a prototype, or even a basic social media post can give you valuable feedback.

💰 3. Pre-Sell Before You Build

Want real proof your idea is worth it? Try selling it before you even make it. If no one buys, that’s a clear sign to rethink.

👀 4. Check Out the Competition

If others are already making money in this space, that’s a good sign—there’s demand. But ask yourself, How can I make mine better or different?

📢 5. Test with Small Ad Campaigns

A low-budget ad campaign can quickly show you whether people are interested—or if you’re the only one excited about the idea.

My friend learned the hard way, but you don’t have to.

Before you invest time and money, take a step back and validate your idea.

It could save you from a very expensive mistake.

Got a topic you want me to cover?

Hit reply and let me know—I might do the research for you!

Cheers, have a great day ahead!