Hey, it’s Arvin! Let’s talk about a debate that’s been going on forever…

What’s more important? Marketing or Product?

Some say, “If your product is great, people will find you.”

Others say, “Marketing is everything! You can sell anything!”

Both are wrong.

✅ You need a great product. 

✅ You also need smart marketing.

I’ve seen too many businesses fail because they focused too much on one and ignored the other.

🚫 Some spent years perfecting their product but never promoted it. 

🚫 Others had amazing marketing but a bad product—so nobody bought again.

To win, you need both. (Like peanut butter and jelly—good alone, but better together!)

The Biggest Mistake: Selling the Wrong Thing

Before you even think about marketing, ask yourself:

Do people actually want this?

If you have to convince people to need your product, you’re in trouble.

Instead, sell something people already want.

Imagine you sell ice cream on a hot summer day at the beach.

People are already craving something cold and sweet.

You don’t have to explain why ice cream is good—they just buy it!

Now, imagine trying to sell winter coats at the same beach.

No matter how great your coat is, no one wants it right now.

You’ll spend all day trying to convince people they need one—and still, no one buys.

Your business should be like the ice cream stand, not the winter coat stall.

Give people what they already want, and selling becomes easy.

Branding vs. Direct Response – What Should You Focus on First?

Big brands like Apple, Nike, and Louis Vuitton spend billions on branding. But guess what?

They didn’t start with just branding—they started with direct response marketing.

So what is direct response marketing?

It’s a type of marketing designed to get immediate action from potential customers.

Instead of just making people aware of your brand, direct response asks them to do something—like clicking a link, signing up for a newsletter, or making a purchase right now.

Think of it like handing out free samples at a mall.

You don’t just hope people remember your brand—you want them to taste the product and buy it on the spot!

Direct response marketing works the same way: clear message, strong call to action, and fast results.

Now, why is this important?

Because sales keep your business alive! Branding alone won’t pay your bills—sales will.

Apple didn’t start by running sleek commercials or plastering billboards everywhere.

They started by directly reaching out to computer dealers, selling their products one by one.

Only after they built momentum did they invest in the strong branding we know today.

✅ Start with direct response—this includes ads, emails, and social media posts that encourage people to take action immediately. 

✅ Once you’re making money, you can invest in branding for long-term success.

The takeaway?

Build your brand, but don’t sit around waiting for people to notice you.

Go out there and get them to take action.

Got a topic you want me to cover?

Hit reply and let me know—I might do the research for you!

Cheers, have a great day ahead!