Hey there,

It is Arvin! Today, I want to share something about digital marketing.

Have you ever scrolled through Instagram and suddenly bought something you didn’t even plan to?

That’s digital marketing at work!

(And let’s be real, we’ve all been there—those late-night impulse buys happen.)

Businesses show up right where people spend time—on social media, Google, emails, and more.

These days, no one is just “browsing” online.

We’re all clicking, watching, and shopping all the time.

If you have a business, how do you make sure people notice you?

With so many marketing choices, it can get confusing.

Let’s break it down.

🔥 The Two Big Questions

Are you trying to get new customers or keep the ones you already have?

That’s the difference between acquisition and retention marketing.

Acquisition is like putting up a big “Grand Opening” sign—it helps bring in new customers.

Retention is keeping customers happy so they come back (like your favorite coffee shop that gives you a free drink after 10 visits!).

Then there’s the organic vs. paid question.

Organic marketing is like making friends naturally—through social media, SEO, and word of mouth.

Paid marketing is like buying an ad—quick results but costs money.

The best approach? A mix of both!

📌 Where Should You Focus?

✅ SEO & Content – Helps people find you on Google and builds trust. 

✅ Social Media Organic – Keeps your brand in front of people without paying for ads. 

✅ Paid Ads – Fast results when you need more traffic quickly. 

✅ Email Marketing – Stay connected with customers and keep them coming back. 

✅ Influencer Marketing – Partner with trusted voices to reach more people.

🎯 The Best Marketing Strategy

There’s no single answer—it’s about using a mix of strategies to grow your business.

🔹 Start with the places where your audience already spends time. 

🔹 Test different strategies to see what works. 

🔹 Focus on what brings the best results. 

🔹 Keep track of your numbers and adjust when needed.

Marketing is always changing.

The businesses that do well are the ones that keep testing and improving their approach.

✨ Want an Easy Way to Start?

Skip the confusion and grab our Digital Marketing Guide