Hey, it’s Arvin,

Every business asks this question—but most get it wrong:

Should you focus on Paid Ads or Organic Growth?

The answer isn’t what you think. Let’s break it down.

Some say, “Ads are the only way to scale.”

Others say, “Organic is the best way to build trust.”

Again—both are wrong. You need both.

✅ Organic = Builds trust over time.

✅ Paid ads = Brings in customers fast.

If you rely only on organic, growth is slow.

If you rely only on ads, you miss out on long-term fans.

The Smart Strategy: Combine Both

Use organic to test ideas, then boost what works with paid ads.

🚀 Smart Brands Do This:

Many companies create organic content first.

When they find a post that gets high engagement, they turn it into an ad and scale it.

This way, they avoid wasting ad money on ideas that don’t work.

Imagine you open a new restaurant. You can either:

1. Wait for word-of-mouth (organic growth) – It might take months before enough people hear about you.
2. Run Facebook ads (paid growth) – You bring in customers today.

But here’s the trick:

If your food and service are amazing, those customers from paid ads will tell their friends.

Suddenly, organic and paid work together—fueling long-term success.

This is how marketing works best: Get people in the door, impress them, and let them spread the word.

When to Use Paid Ads vs. Organic Growth

Use organic when:

• You’re building authority (content, SEO, social media).
• You’re testing new ideas before spending money.
• You want a long-term, sustainable strategy.

Use paid ads when:

• You need fast results and sales.
• You already know what works (ads amplify what’s proven).
• You have a budget to invest in customer acquisition.

The Funnel Effect: How Paid & Organic Work Together

Imagine a funnel.

At the top, organic content brings awareness.

It’s where people discover you—social media posts, blog articles, SEO, etc.

But not everyone who discovers you is ready to buy.

That’s where paid ads come in. They take those who already showed interest and turn them into paying customers faster.

✅ Someone sees your Instagram post (organic).

✅ They engage with it and visit your site.

✅ You retarget them with an ad, offering a discount.

✅ They buy. Boom—organic + paid = win.

What’s Your Next Move?

Pick just one of these ideas and try it today.

Marketing isn’t about theory—it’s about taking action.

So, what’s your next move? Hit reply and let me know!

Cheers, have a great day ahead!