You’re Too Invisible

Hey guys, It’s Arvin.

You ever hear something so wild you question your entire career?

That happened to me recently.

I was on a Zoom call with a founder.

One of those midday meetings where you’re half caffeinated, half existential.

Smart guy. Super passionate. Built a product that’s actually impressive.

So I ask him, “How are you marketing this thing?”

He shrugs. Totally chill. And says,

“Oh, we don’t really do marketing. We believe in the product.”

My brain:

Wait. What?

You WHAT now?

I literally blinked at the screen for three full seconds.

Just stared into the void of the Zoom window like it might explain itself.

But inside my head, I’m screaming.

So you’re just… hoping people randomly find it?

Like some kind of cosmic accident? A marketing miracle?

You’re not building a secret society man.

You’re trying to sell something!!

What I Found Under the Hood

You know what’s funny?

Once I got inside and checked their data, I was actually mind blown.

They’ve been around for years.

But their website?

Not even hitting 20 visits per day.

And I’m being generous.

That number includes internal traffic from their own team.

They’ve been surviving off pure networking and collaborations from the founder’s circle.

Which worked… until it didn’t.

Because eventually, that network hits a wall.

And guess what?

That’s exactly where they’re at now.

Honestly, it’s kind of too late.

Or at least, late enough that it’s gonna take a lot more work to turn things around than if they’d just started marketing earlier.

We’re literally building everything from zero again.

Organic presence? From scratch.

Customer funnel? Starting over.

Email, content, positioning, offers….the whole thing.

It’s a reset button.

And of course, they pushed back at first.

Said they had budget for ads and wanted to just boost revenue directly.

But here’s the problem: ads don’t work if you don’t have any brand presence.

You can’t pour money into visibility when there’s nothing meaningful to see.

Eventually, they agreed to a full overhaul of their marketing funnel.

We scrapped the old structure and rebuilt everything from the ground up…with strategy, clarity, and intention.

Why This Actually Matters

This whole “we don’t need marketing” mindset sounds noble, sure.

Believing in what you built?

I respect that. I really do.

But also… that’s not how any of this works.

Because people don’t buy what they don’t know exists.

You can have the best product in your category.

Heck, even in the whole damn market.

And still get absolutely zero traction if you’re invisible.

No spotlight. No attention. No trust. No sales.

Marketing isn’t just about selling. It’s about building.

Building awareness. Building trust.

Building an actual relationship with the people you’re trying to reach.

If that foundation doesn’t exist, no amount of ad spend can save you.

How to Start Doing Marketing That Works

If you’ve got a product you believe in, amazing.

Just don’t keep it a secret.

Here’s how to start doing marketing in a way that actually works:

1. Fix the foundation first: Make sure your website, social media, brand message, and offer are clear. If people land and bounce, you’ve got bigger problems than traffic.
2. Start creating useful content: Blog posts, contents, videos, emails whatever fits your brand. Just start showing up consistently.
3. Build an actual funnel: From awareness to interest to action. Guide people. Don’t just hope they figure it out.
4. Organic matters: Content, SEO, social. None of this can be hacked. It takes time. You’re building long-term visibility, not chasing quick wins.
5. Warm up before you spend: Ads work better when people already kinda know who you are. Build some touchpoints first.
6. Measure stuff: If you’re not tracking what’s working, you’re guessing. And guessing is gambling.
7. Optimize: Do weekly and monthly evaluations. Check what’s working and double down. Drop what’s not working and test new things.

Takeaway

Marketing isn’t optional. It’s the oxygen your product needs to survive out in the wild.

If your entire growth strategy depends on people just “finding you,” you’re not scaling, you’re gambling.

The brands that win?

They don’t just have great products.

They make sure the right people know about them, trust them, and remember them.

Okay, rant over. But seriously:

What’s one product you LOVE… that you only discovered by accident?

Talk soon, Arvin

Q&A Corner

Got a question you’ve been dying to ask? Drop it here (or upvote the ones you’re curious about).

Question from Herdi:

”To target a specific keyword, is it better to use Google Trends (set to monthly or daily) or use Ahrefs?”

Google Trends is just for seeing if something’s trending, don’t use it to pick actual keywords.

For search volume data, Ahrefs or Semrush is way more accurate.

If you want free options, Ubersuggest (free plan) or Google Keyword Planner can work too.