Hey there,

It’s Arvin!

Today, let’s talk about why your marketing isn’t connecting with your audience—and how to fix it.

Have you ever wondered why some brands get tons of attention while others barely get a like, comment, or sale?

It’s not about having a fancy website.

It’s not about throwing out a bunch of facts and numbers.

It’s not even about being the cheapest option.

It’s about feelings.

People don’t connect with facts—they connect with emotions.

Why Feelings Matter More Than Facts

Think about it:

• We don’t buy iPhones because of their tech specs—we buy them because they make us feel cool and part of something special.
• We don’t donate to charities just because of statistics—we donate because we hear a story that touches our hearts.
• We don’t choose a brand just because it says “high quality”—we choose it because it feels right.

A long list of features? Boring.

A logical argument? Who cares?

A story that connects to real struggles? Now we’re talking.

How to Make People Feel Something

Easy: Make them feel understood.

People don’t just want a product or service.

They want to feel like you get them.

✅ Feeling stuck? Show them you understand their struggles.

✅ Overwhelmed with choices? Be the brand that makes things simple.

✅ Want success? Paint a picture of how life improves after choosing you.

People don’t buy things.

They buy solutions.

They buy confidence.

They buy a better version of themselves.

What to Do Next

• Look at your latest ad, email, or post. Does it feel human? If not, change it.
• Instead of listing features, tell a story that connects to your audience’s emotions.
• Use words that make people think, “Wow, that’s me.”

Because facts help people think.

But emotions? They make people act.

Let’s create marketing that feels real.

Got a topic you want me to cover?

Hit reply and let me know—I might do the research for you!

Cheers, have a great day ahead!