Hey there,

It’s Arvin!

Let’s talk about a mistake that’s killing businesses: focusing on branding too early instead of making sales.

Why Branding Too Early Can Hurt Your Business

Starting a business?

Don’t fall into the trap of spending too much time on logos, websites, and social media before making a sale.

A polished brand is great, but if you’re not making money, it won’t matter.

Sales should always come first!

Imagine this: You spend weeks designing the perfect logo, building a fancy website, and posting on social media to attract attention.

Your brand looks amazing, but… you don’t generate any profit.

That’s exactly what happened to Pets.com.

They spent millions on ads to get their name out there. Everyone knew about them, but they didn’t make enough profit.

In just two years, they went bankrupt.

Being famous doesn’t mean making a profit. ❌

What to Do Instead: Focus on Direct Sales

So, what should you do?

Instead of focusing on branding first, use Direct Response Marketing—a strategy that encourages customers to act immediately.

Rather than saying, “Hey, look at us!” say, “Buy this now and get 20% off!”

This way, you can track how many people actually want what you’re selling.

If it’s not working, you can adjust quickly. 📊

Even big companies like Apple use direct response marketing.

If it works for them, it can work for you too!

And don’t worry—selling first doesn’t mean ignoring branding forever.

Once you have paying customers, your brand will grow naturally. 💡

Sales First, Brand Later (The Big Lesson)

For any new business, cash is king.

If you’re not making money, branding won’t save you.

That’s why successful business owners focus on selling first and branding later.

At the start, your brand is your reputation—not your logo.

If people love what you sell, they’ll spread the word.

Once you have steady sales, you can invest in making your brand look amazing.

Final Thoughts

Starting a business is exciting, but don’t get distracted by things that don’t make money.

Before spending time on branding, ask yourself:

Will people pay for this?

Put sales first, and branding will follow.

Thanks for reading! Stay tuned for more tips, and remember—your logo can wait, but your sales can’t. 💸

Got a topic you want me to cover?

Hit reply and let me know—I might do the research for you!

Cheers, have a great day ahead!