How We Increased ROAS to 42x for an eCommerce Brand
Hi guys, Arsyad here! In this article, we will talk about How We Increased ROAS to 42x for an eCommerce Brand.
Whether you are just starting or looking to improve your existing plan, this insight will walk you through everything step by step. Let’s dive in!
Achieving high returns on ad spend (ROAS) is the ultimate goal of any performance marketing campaign.
For one corporate retail fashionwear brand using Zalora’s CPAS (Collaborative Performance Advertising Solutions), this goal seemed distant.
Their ad budget was being used inefficiently, with a low ROAS of just 6-10.
Despite having a desirable product offering, their campaigns lacked the strategy and execution to yield better results.
They needed a transformative solution, and we stepped in to deliver.
By implementing a precise and research-driven strategy, we achieved a ROAS of 42x, setting a benchmark for success.
This case study outlines the steps we took and the lessons businesses can learn to replicate this level of success.
The Challenge
Our client’s main challenge was the inefficiency in their ad spending.
With their previous campaigns generating only 6-10 ROAS, they were struggling to justify their advertising investments.
This limited their ability to scale and capitalize on the potential of their target market.
The issue stemmed from a lack of strategic targeting and insufficient optimization.
To move forward, it was essential to overhaul their campaign structure, refine their audience targeting, and optimize ad placements.
We set out to turn their low-performing campaigns into a revenue-generating machine.
The Solution: Our Proven Strategy
The transformation began with a structured and methodical approach.
We started by diving deep into the client’s brand, thoroughly understanding their products, audience, and goals.
This “getting-to-know” phase enabled us to craft a campaign strategy tailored specifically to their needs.
Next, we conducted comprehensive research, analyzing competitor activities, market trends, and internal data.
This research helped us identify key opportunities and areas for improvement in their ad strategy.
One major breakthrough was integrating Zalora’s CPAS into the campaign setup.
CPAS allowed us to leverage Zalora’s high-intent audience database, ensuring our ads were reaching shoppers already primed to purchase.
Before launching the campaign, we focused on foundational account setups to ensure every element was optimized for success.
Once the campaign went live, we implemented daily monitoring and optimization to maximize performance.
Unlike the standard weekly or bi-weekly adjustments, our approach involved tweaking ad creatives, bids, and audience segmentation daily.
Finally, we provided the client with a live dashboard for real-time performance tracking, ensuring full transparency and collaboration.
Results That Speak for Themselves
The impact of these strategies was extraordinary.
The campaign achieved a ROAS of 42x, significantly outperforming the industry benchmark.
With an ad spend of approximately IDR 9 million, the campaign generated around IDR 398 million in revenue.
This demonstrated an impressive return on investment and highlighted the power of a well-optimized campaign.
The client not only saw a significant increase in revenue but also strengthened their market presence within the competitive retail fashionwear sector.
This achievement stands as one of the most remarkable ads strategy success stories in the industry, showcasing the potential of meticulous planning and execution.
Lessons for Businesses
For businesses aiming to replicate this success, there are key takeaways to consider.
First, invest in understanding your brand and target audience.
A campaign that aligns with your unique selling proposition and audience needs will always outperform generic strategies.
Second, choose a marketing partner with a proven track record and expertise in your industry.
The right agency will not only execute campaigns but also bring innovative strategies to the table.
Third, leverage advanced tools and platforms, like Zalora’s CPAS, to access high-intent audiences.
Platforms that integrate data-driven targeting can significantly boost campaign efficiency and ROI.
Fourth, prioritize daily monitoring and optimization to ensure your campaigns remain agile and responsive to performance trends.
Finally, demand transparency and collaboration from your agency, including access to real-time data and actionable insights.
When you focus on these factors, your campaigns can join the ranks of other inspiring ads strategy success stories, elevating your brand’s presence and profitability.
Scaling Success Through Strategy
What differentiates a good campaign from one of the best ads strategy success stories? It’s the combination of vision, precision, and adaptability.
Businesses must invest in thorough research to uncover market opportunities and understand consumer behavior.
For instance, integrating platforms like Zalora’s CPAS ensures campaigns reach audiences already inclined to engage and convert.
However, achieving long-term success requires continuous optimization and the ability to adapt to changing market conditions.
Agencies that embrace these principles often stand out in delivering exceptional results.
This journey demonstrates that success is not about luck but about a structured approach and a commitment to excellence.
Why We’re the Right Partner for You
At our agency, we don’t just run campaigns; we craft success stories.
Our hands-on approach ensures that every campaign is designed to deliver measurable and impactful results.
With daily optimizations, live dashboards, and a commitment to excellence, we leave no stone unturned in maximizing your ROI.
We are not just an agency; we are a trusted partner dedicated to your growth.
Our expertise and proven results make us the market leader in performance marketing.
If you’re ready to transform your ad campaigns and achieve exceptional results, Digichill is here to help.
Let us help you achieve exceptional results for your business.
Contact us today to start your journey toward maximizing your advertising ROI.
Conclusion
The journey from a ROAS of 6-10 to 42x demonstrates the power of a well-executed strategy.
Through deep research, innovative tools, and active optimization, we turned a struggling campaign into a revenue powerhouse.
The lessons from this case study highlight the importance of partnering with the right agency.
When your campaigns are crafted with the right vision and expertise, they can become standout ads strategy success stories.
At Digichill, we specialize in crafting and executing ad strategies that deliver measurable success.
Let us help you write your own ads strategy success story.
Ready to Supercharge Your Marketing?
If you’re looking for expert guidance to take your campaigns to the next level, let DigiChill be your trusted partner.
Our team specializes in crafting tailored ad strategies and executing campaigns that deliver measurable results.
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