Steal These Target Audience Prompts

Hey there, it’s Arvin.

In our last article, we talked about figuring out your target audience.

(If you haven’t read it yet, go check it out here)

Now you’re probably thinking, “Cool… but how do I actually use this?”

Good news: AI can help.

Here’s how to prompt it so it spits out an audience you can actually sell to.

The kind of audience that makes you say,

“Yep, that’s them,”

And no, this isn’t just about demographics.

We’re going deeper.

How to Use AI to Define Your Ideal Customers

You already know your business.

But how do you figure out who it’s for?

You could guess… or you could let AI do the heavy lifting.

Feed AI the details about your business—what you offer, how you do it differently—and AI tells you who would be perfect for it.

1. Who the heck are they? (Demographics)

Start with the basics:

age, gender, location, and life stuff.

But be specific.

Saying “women between 20 and 60” is like saying “people who breathe air.”

You want details that make you picture someone standing in front of you, holding a half-drunk iced coffee and scrolling their phone.

📝 Prompt:

“I run [your business]. We offer [product/service], which helps [type of people] solve [problem] by [unique method]. Who is my ideal customer? Be specific. Include their age, location, job, relationship status, and anything else that makes them feel real.”

👉 Example:

“I run an online coaching business. We offer 1:1 mindset coaching for new entrepreneurs who feel stuck and overwhelmed. It helps them build confidence and get clear on their next steps without the fluff and generic advice. Who’s my ideal customer?”

2. What do they care about? (Psychographics)

This is where you tap into their brain.

What makes them tick?

What’s their big WHY?

What hill are they willing to die on in a debate?

This stuff matters.

If your values don’t match theirs, they’ll ghost you faster than a bad Tinder date.

📝 Prompt:

“Based on my business, what are my ideal customer’s beliefs, values, and interests? Make it sound like something they’d say to their friends.”

3. Are they ready to buy—or just browsing? (Purchase Intention)

You need to know if they’re in research mode or if their wallet’s already out.

You don’t pitch someone an expensive coaching program when they’re still Googling ‘what is coaching.’

📝 Prompt:

“Where is my ideal customer on their buying journey? What do they need to hear right now to take the next step?”

4. What’s their tribes? (Subculture)

We all belong to tribes.

And your people are hanging out somewhere, probably sending memes you don’t get (yet).

Find their community.

Speak their language.

Drop the inside jokes they already know.

📝 Prompt:

“What subcultures or communities does my ideal customer belong to? How do they talk? What’s their inside joke?”

5. What’s their daily vibe? (Lifestyle)

What does their day look like?

Are they commuting, working from bed, hitting the gym at 6AM, or all of the above?

This tells you when and where to show up—and how to offer them something they actually have time for.

📝 Prompt:

“Describe my ideal customer’s daily routine. How do they spend their time and money?”

Take Away

Whether you’re DIY-ing this or using AI, these 5 things are your cheat sheet:

1. Demographics — Their basic info (age, gender, location). It’s the foundation.
2. Psychographics — What they care about, their values, and motivations.
3. Purchase Intention — Where they are in the buying journey. Ready or researching?
4. Subculture — Who they vibe with. Speak their language, or get ignored.
5. Lifestyle — How they live, spend, and scroll. Meet them where they are.

When you’ve got these nailed down, your message stops sounding generic… and starts feeling like it was made just for them.

AI makes the process faster, but it’s your insight that makes it real.

Talk soon,

Arvin

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Q&A Corner

Got a question you’ve been dying to ask? Drop it here (or upvote the ones you’re curious about).

Question from iniaull:

“Do we need to know how to code in digital marketing?”

Nope, not a must. But knowing how to code is a big plus.

I once worked with a marketing expert who could code—dude built his own bot to optimize his Google Ads campaigns. Wildly handy. But again, totally optional.

Question from Cyntia:

“Do we need to know SQL/Phyton in Digital Marketing?”

Same thing—not needed, but super handy.

SQL helps you pull data fast, and Python’s great for automating stuff (I’ve seen people build bots to optimize ads on autopilot).

Just depends how nerdy you wanna get.